Q4 2025: Keep Working the Year is Not Over!
Don't Go Silent: The Real Numbers Behind Why Q4 Momentum Matters for South Florida Real Estate Agents
Full Market Data Reveals: Q4 is Your Advantage, Not Your Off-Season
Let's get real. You've heard that "nobody buys in the holidays." But the hard numbers for Miami-Dade, Broward, and Palm Beach show that agents who ease up in October, November, and December are handing both sales and future growth to their competitors. This isn't speculation—it's data straight from the MLS across three consecutive years and three counties.
Here's exactly what you leave on the table if you go dark at the end of the year.
MIAMI-DADE COUNTY: Single-Family Homes 2024 vs 2023
October 2024: 830 sales • $670,750 median • $1.07 billion in volume
October 2023: 871 sales • $618,217 median • $973.1M in volume
YoY Change: -4.7% sales | +8.5% price | +9.9% volume
November 2024: 716 sales (↓13.7% from Oct) • $650,000 median • $782.7M
November 2023: 707 sales • $615,000 median • $698.4M
YoY Change: +1.3% sales | +5.7% price | +12.1% volume
December 2024: 829 sales (↑15.8% from Nov) • $675,000 median • $982.9M
December 2023: 754 sales • $610,000 median • $683.9M
YoY Change: +9.9% sales | +10.7% price | +43.7% VOLUME SURGE
The December Rebound Pattern: After November's typical dip, December roared back with 15.8% more closings than November and sales up nearly 10% year-over-year. The median price climbed $65,000 YoY. Most striking: dollar volume exploded 43.7% compared to the prior December. That's money left on the table by agents who aren't showing up.
Condos & Townhomes: October 1,100 sales → November 944 (↓14.2%) → December 960 (↑1.7%). In 2024, December condos showed even more strength: 935 units (Nov had 794), a 17.8% jump. Across both property types, December is unambiguously the surge month.
BROWARD COUNTY: Single-Family Homes 2024 vs 2023
October 2024: 1,001 sales • $615,000 median • $798.6M
October 2023: 983 sales • $575,000 median • $800.3M
YoY Change: +1.8% sales | +7.0% price | -0.2% volume
November 2024: 804 sales (↓19.7% from Oct) • $619,500 median • $652.7M
November 2023: 821 sales • $600,000 median • $648.3M
YoY Change: -2.1% sales | +3.3% price | +0.7% volume
December 2024: 950 sales (↑18.2% from Nov) • $620,000 median • $797.7M
December 2023: 876 sales • $570,000 median • $656.1M
YoY Change: +8.4% sales | +8.8% price | +21.6% volume
The Pattern Holds: Broward follows the same rhythm—October to November pulls back 16-20%, but December rebounds decisively. Nearly 1 in 5 additional closings in December compared to November. Prices continued appreciating year-over-year (+8.8%), and total dollar volume jumped over $140 million. Condos in Broward showed similar resilience: December 2024 recorded 936 condo/townhome closings (up from 819 in November—a 14.3% gain).
PALM BEACH COUNTY: Single-Family Homes 2024 vs 2023
October 2024: 1,052 sales • $621,500 median • $1.099 billion
October 2023: 1,086 sales • $622,733 median • $986.3M
YoY Change: -3.1% sales | -0.2% price | +11.4% volume
November 2024: 841 sales (↓20.1% from Oct) • $600,000 median • $905.7M
November 2023: 914 sales • $600,000 median • $846.8M
YoY Change: -8.0% sales | 0.0% price | +7.0% volume
December 2024: 1,032 sales (↑22.7% from Nov) • $622,500 median • $1.1 billion
December 2023: 969 sales • $580,000 median • $901.5M
YoY Change: +6.5% sales | +7.3% price | +22.1% volume
Palm Beach's December Domination: The most dramatic month-to-month recovery happens here. November's 841 closings exploded to 1,032 in December—a 22.7% surge. Year-over-year, that's $200+ million more in volume. Median prices recovered from $600k to $622.5k. Palm Beach agents who stayed engaged in December captured significantly more transactions and higher value per sale than their competitors who checked out.
The Data-Driven Case: Why You Cannot Afford to Go Dark
1. December is the Rebound Month Every Year
Across all three counties in 2023 and 2024, the pattern is consistent: November sees a 12-20% sales decline, but December rebounds 15-23%. This is not accidental. Motivated buyers (relocations, year-end deadlines, investment timelines), motivated sellers (tax planning, 1031 exchanges, new-year fresh starts), and reduced competition from inactive agents create a perfect storm of opportunity. Agents present during this surge capture deals that would otherwise go to competitors.
2. Dollar Volume Explodes in December
The most compelling metric: December 2024 volume increased 21.6% to 43.7% year-over-year across the three counties. That's not more units sold at lower prices—it's more units AND higher prices. In Miami-Dade, December 2024 generated nearly $1 billion in volume vs. $683.9 million in December 2023. In absolute terms, that's an extra $300 million in transaction volume that year-over-year growth agents could access.
3. Median Prices Continue Appreciating Year-Over-Year
Across Q4 2024 vs. 2023, median prices climbed 3-11% depending on county and month. This isn't a race-to-the-bottom market—buyers are still paying more for quality homes. An agent closing 5-10 additional deals in December at $50,000 higher median price than the prior year is not a small difference.
4. You're Building 2026 Momentum Right Now
Every client you close in Q4 becomes a referral source in Q1 2026. Every listing you secure now means you start 2026 with inventory, social proof, and testimonials. Every week you remain visible and active builds your brand while competitors are hibernating. The agents who finish 2025 strong don't start 2026 cold—they start hot. They have pipeline, referrals, and buyer/seller relationships already warm.
The Mentor's Hard Truth
"Momentum is everything in real estate. The numbers don't lie: December is when serious transactions close. Serious agents close them. You can't build 2026 momentum if you're silent in Q4. Every week you disappear, another agent is capturing leads, earning trust, and padding their referral network. When January arrives, they'll have listings lined up and buyer pre-approvals queued. You'll be starting over. The fourth quarter isn't your break—it's your launchpad."
Don't Leave Money on the Table
The data is clear: Q4 represents real transactions, real commissions, and real momentum-building. Agents who fade in October, November, and December forfeit both immediate income and future growth. They hand market share to competitors. They start 2026 as if it were day one of their career. They miss the seasonal pattern that repeats every year—a pattern documented in three consecutive years of MLS data across three major South Florida counties.
You worked hard to build your brand, your team, your reputation. Don't sabotage it by going silent when the finish line is in sight. Stay active. Show up. Work Q4 as hard as you work Q1. The numbers prove it pays off—immediately and into next year.
