Holiday Touch Point Ideas

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Holiday Touchpoints On a Budget for Real-Estate Agents | The Adept Agent

Holiday Touchpoints on a Budget for Real-Estate Agents

If you’re a newer or budget-conscious agent looking to stay top-of-mind during the holiday season, this weekly checklist gives you a framework that requires minimal spend but maximum consistency. Use the cadence: 2 social posts + 1 email + 1 print/drop-by each week. Brand it strong, keep it consistent, and place your WhatsApp link in every piece: https://wa.me/19548735084.

Structure & Brand Reminders

  • Keep your branding consistent — logo, color palette, tagline (“Expert Advice, Expert Results.”).
  • All channels (social, print, email) should feel unified and recognizable.
  • Include a clear call-to-action and your WhatsApp link in every touchpoint.
  • Minimize cost: use free templates, printable designs, or local print shops for bulk postcards.

Weekly Schedule (October → December)

October

WeekSocial Post 1Social Post 2EmailPrint/Drop-By
1Fall exterior maintenance checklist“What’s your favorite fall décor?” pollAutumn market update + home-value tipPostcard: “Top 5 curb-appeal tips this fall”
2Halloween safety tips for familiesPumpkin-seed recipe shareThinking about moving before year-end?Door-hanger: “Trick or Treat — Let’s Talk Homes”
3Home-staging warm tones for fall listingsPhoto contest: best fall landscapingEnergy-saving tips for this seasonPrintable “Fall maintenance checklist”
4Why now may be a great time to buy“This-or-That: Pumpkin spice vs Cold brew”Your home valuation is changingPostcard: “Thinking of selling in 2025? Let’s map your timeline.”

November

WeekSocial Post 1Social Post 2EmailPrint/Drop-By
5What are you grateful for in your home?Hosting tips for Thanksgiving guestsCheck-in + year-end market snapshotGreeting card: “Happy Thanksgiving from [Your Name]”
6Cozy home features buyers loveMortgage myth: pre-approval vs pre-qualPlan your 2025 move while market is quietPostcard: “Just Sold in your neighborhood — What that means for you”
7Porch décor for the holidaysWhich room will you upgrade in 2025?Winter-ready home checklist for South FloridaPrintable gratitude gift tags
8Market update: what recent listings showThank-you post — tag someone you’re grateful forTop home-improvement ROI tips if you plan to sellPostcard: “Buyers are seeing less competition this winter”

December

WeekSocial Post 1Social Post 2EmailPrint/Drop-By
9What’s your home wish-list for 2025?Eco-friendly holiday décor tipsYear-end investment check: how did your home perform?Postcard: “New Year, New Home?” with QR to your app
10Holiday lights contest — share your best home lightsRecipe share: my favorite holiday breadYour 2025 roadmap for buyers & sellersPrintable scented simmer-pot recipe
11Home upgrades buyers will appreciate in 2025Holiday thank-you videoLet’s review your home’s performance & goals in JanuaryPostcard: “2025 Calendar — Your Monthly Home Tips”
12Happy New Year — what’s your home goal?Throwback: this year’s client highlightThank-you + referral invitationGreeting card: “Feliz 2025 de The Adept Agent”

Implementation Tips

  • Batch content creation once a week — produce social posts, email, and one printed piece together.
  • Use free design tools (Canva, Adobe Express) for quick templates and branding.
  • Keep printed materials simple — a postcard or tag you can drop off during errands.
  • Always include your WhatsApp link: https://wa.me/19548735084.
  • Track engagement: log dates, channels, and results to identify what performs best.
  • Consistency beats perfection — stay visible and add value every week.

Bottom line: Even on a tight budget, this structured plan keeps you visible, trustworthy, and relevant. Each touchpoint builds familiarity — and familiarity creates opportunity.

— Joaquin Gutierrez, The Adept Agent