Top 10 Instagram Habits Every Real Estate Pro Should Master

Want to grow your real estate brand and attract more leads through Instagram? These 10 habits are used by top social media strategists and high-performing real estate influencers. If you’re serious about using social to drive sales, this is your blueprint.

1. Post Consistently

Minimum 3–5 times per week. Daily is ideal. It keeps your audience engaged and lets Instagram know you’re an active creator.

2. Use Keywords in Captions

Instagram now works like a search engine. Use phrases like “Kendall pre-construction condos” or “Hollywood FL investment properties” to get found.

3. Prioritize Reels

Reels get more reach than any other format. Keep them short (15–30 sec), eye-catching, and hook your viewer in the first 3 seconds.

4. Post at Peak Times

Use Instagram Insights to find when your followers are online. Typical sweet spots: 9–11 AM and 6–9 PM local time.

5. Respond to Every Comment and DM

High engagement tells Instagram your content is worth promoting. Reply quickly and consistently.

6. Use Stories with Polls, Quizzes, or Questions

Interactive features in Stories increase user engagement and help boost your visibility.

7. Use Hashtags That Matter

Mix broad (#realestate) with niche (#miamihomes) and location-specific (#brickelllife). Keep it under 15.

8. Collaborate with Other Creators

Use “Collab” posts to share content and reach their audience. Team up with agents, inspectors, or local businesses.

9. Reuse High-Performing Content

Don’t let a strong post die. Turn a carousel into a Reel, a Reel into a Story, or a caption into a blog post.

10. Track Your Analytics

Use Instagram’s built-in Insights to identify your top content. Study what works and double down on it.