Hosted at Brilliance Title Agency
Live Bilingual Class · Coral Springs, FL
Be the Agent AI Recommends
Buyers and sellers now ask ChatGPT, Google, and Perplexity who to call. Learn to publish newsletters and blog posts that rank and get cited, in English and Spanish, and build your first one before you leave.
Register & Pay Now Questions? WhatsApp UsWhat is this class?
This is a bilingual, 2.5-hour workshop in Coral Springs on Thursday, November 5, 2026. You will learn how to use AI to create newsletters and blog posts that rank in Google and get cited by AI answer engines, in English and Spanish, and you will draft your first one on your own laptop during the workshop.
With Gratitude
Thank You, Brilliance Title Agency & Jackie Ginesta
A special thank you to Brilliance Title Agency and Jackie Ginesta for generously hosting this class and welcoming our agents into their Coral Springs office. Title and closing partners like Brilliance play a key role in every transaction, and we are grateful for their support of agent education in our community.
How Google and AI Decide Who Gets Recommended
AI answer engines do not pick agents at random. They pull from content that is clear, specific, local, and consistently published. That is learnable, and most agents in your market are not doing it yet.
Answer the question first
Lead with a short, direct answer. AI tools quote the first clean answer they find.
Be specific and local
Name the city, program, loan type, or law. “FHA in Coral Springs” gets cited. “Home loans” does not.
Structure it for machines
FAQs, lists, tables, and schema markup help search engines and AI read and reuse your content.
Show who you are
Author name, license, and market experience are trust signals both Google and AI weigh.
Publish on a rhythm
One blog post a week feeds your newsletter, your social posts, and your search presence.
Reach both languages
Bilingual content lets you show up when buyers search or ask AI in Spanish.
What AI Can Create for Your Blog Posts & Newsletters
Most agents know they should be blogging. The hard part is time. AI removes the blank page. Here is what you will learn to produce:
Headlines & meta descriptions
Generate 10 options in seconds, in your voice, and pick the one that gets clicked.
Monthly market newsletters
Turn local market numbers into a clear update for buyers, sellers, and investors in Miami-Dade, Broward, and Palm Beach.
Listing & just-sold blog posts
Announce new listings, price changes, open houses, and closings with consistent, polished copy.
Blog series that nurture
Plan a 5 to 10 post series that answers the questions your buyers and sellers ask, then let it work for you in search.
Bilingual versions
Create natural Spanish for Latin American clients, not word-for-word translation, from the same idea.
Personal touches at scale
Home anniversaries, birthdays, holiday notes, and check-ins that feel personal to each contact.
Re-engagement content
Wake up cold leads and old contacts with helpful posts that start a conversation instead of a sales pitch.
Content repurposing
Turn one blog post, video, or class into a newsletter and social captions.
Tone & brand voice
Teach AI how you write so every message sounds like you and not like a template.
Benefits for Your Business
- Save hours every week. A newsletter that took an afternoon becomes a 20 to 30 minute task.
- Stay top of mind. Consistent contact is what makes clients call you when they are ready to buy or sell.
- Reach the whole market. Publish in English and Spanish without hiring a translator.
- Nurture leads automatically. Set up sequences once and follow up with every lead on time.
- Look more professional. Clean structure, clear calls to action, and fewer typos.
- Lower your marketing cost. Start with a free CRM and the AI tools you already have.
Manual vs. AI-Assisted Content Marketing
| Task | Writing it yourself | With AI |
|---|---|---|
| Monthly newsletter | 2 to 4 hours | Draft in minutes, then your edit |
| Headlines | One idea, usually a guess | Many options to choose from or test |
| Spanish version | Hire help or skip it | Natural Spanish draft, reviewed by you |
| Blog posts | Often never written | A month of topics drafted in one session |
| Consistency | Depends on your schedule | Repeatable prompts you reuse every month |
Before You Arrive: Your Pre-Class Package
You will receive a package at registration with step-by-step instructions. Completing it is what allows you to finish your first blog post or newsletter during the workshop.
- Create a free Zoho Campaigns account if you do not already have a CRM. If you already use a CRM such as BoldTrail, you can build there instead.
- Choose your AI tool and make sure you can log in on your laptop.
- Export a small contact list (name and email) you have permission to email.
- Gather your brand assets: logo, headshot, brokerage name, license number, and business address.
- Pick your first topic: a market update, a new listing, or a past-client check-in.
- Bring a charged laptop and charger if you want to complete the workshop.
Class Agenda
| Time | Session |
|---|---|
| 9:30 AM | Check-in & setup. Coffee, seating, and quick tech check. |
| 9:45 AM | Part 1: How Google and AI choose who to cite. What to publish, how often, and how to structure it. |
| 10:15 AM | Part 2: AI for blogs and newsletters. Prompts, voice, headlines, and bilingual drafts. |
| 10:50 AM | Workshop. Build your first blog post, then turn it into a newsletter in Zoho Campaigns, with live help. |
| 11:40 AM | Review & compliance. Final checks before you hit send. |
| 11:50 AM | Q&A and next steps. |
| 12:00 PM | Class ends. |
🎤 Quick question: “Can I use AI to write my real estate newsletter?”
Yes. AI can draft your newsletter in minutes. You then edit it for accuracy, your voice, and compliance before sending. In this class you will practice that exact process.
Class Snapshot
- Event: Newsletters & Blogs That Win AI Search, bilingual (EN/ES)
- Date and time: Thursday, November 5, 2026, 9:30 AM to 12:00 PM
- Location: Brilliance Title Agency, Coral Springs, Florida
- Instructor: Joaquin Gutierrez, Licensed Florida Real Estate Broker
- Workshop: Bring a laptop to build your first blog post or newsletter
- CRM: Free Zoho Campaigns account recommended if you do not have a CRM
Frequently Asked Questions
Do I need AI experience to attend?
No. The class starts from zero. You will learn how to write a clear prompt, review the result, and turn it into a finished blog post or newsletter. Agents who already use AI will learn how to apply it to client communication.
What should I bring to the class?
Bring a charged laptop if you want to complete your first blog post or newsletter during the workshop. Also bring your logo, a headshot, and a list of contacts you can export. Everything you need to prepare is in the pre-class package you receive at registration.
Do I need a Zoho Campaigns account?
If you do not already have a CRM, create a free Zoho Campaigns account before class using the steps in your pre-class package. If you already use a CRM such as BoldTrail, you can build your newsletter there.
Is the class in English or Spanish?
The class is bilingual. Instruction moves between English and Spanish, and you will learn how to produce every blog post and newsletter in both languages.
Can I publish AI-written blog posts without editing them?
No. AI produces a draft, and you are responsible for the final message. Review every blog post and newsletter for accuracy, your own voice, and compliance, including fair housing language, your brokerage name, and an unsubscribe option on newsletters. Confirm directly with your broker or office administrator before acting on any compliance question.
Will I finish a newsletter in class?
Yes, if you complete the pre-class steps and bring your laptop. The workshop section is built so you leave with your first blog post or newsletter drafted and ready to publish.
Where and when is the class?
The class is at Brilliance Title Agency in Coral Springs, Florida, on Thursday, November 5, 2026, from 9:30 AM to 12:00 PM.
Reserve Your Seat
Register and pay securely below, then receive your pre-class package.
Go to Registration Questions on WhatsAppRelated: JGRES Real Estate School · YouBetterCallMe.com · Brokerage Operating System. This class is educational and is not legal advice. Confirm directly with your broker or office administrator before acting on any compliance question.
Register & Pay
Secure checkout with PayPal, Venmo, or card. After payment, your pre-class package is sent to you. Confirm class details above before paying.