Home of the Adept Agent

Confidence Is Knowing the Answers

Elite Coaching in Customer Service · Marketing · Property Research · Confidence

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An adept agent doesn’t just know real estate — they understand people. Trained at JG Real Estate School by Joaquin Gutierrez, these agents move with skill and clarity through every deal. They read the market, master social media, and research with precision. Most importantly, they listen — uncovering what clients truly need before offering solutions. Confidence, care, and competence define The Adept Agent.

Agent Training That Scales With You

From one-on-one mentorship to full office sessions, our training helps agents gain confidence, clarity, and a competitive edge. Whether you’re refining your personal brand or leading a team, JGRES programs deliver practical skills that work in the real world.

Current Featured Classes:

  • Vlogging Icon
    Vlogging Site Class: Build your personal media presence and attract clients organically. Learn More →
  • AI Icon
    AI Avatars & Social Media Content: Learn to create automated, branded content that multiplies your visibility. Learn More →

Choose Your Access Level

Individual Training

Personalized mentorship focused on your growth, productivity, and brand identity. Learn directly with Joaquin in focused sessions designed to make you stand out.

Contact to Discuss

Small Teams

Interactive sessions that help small groups build synergy, streamline lead systems, and execute smarter marketing. Perfect for teams of 3–10 agents.

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Entire Offices

Broker-level training designed to align teams with modern tools and performance strategies. Elevate your office culture and production through adaptive learning.

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Subjects, Applications & Tasks That Matter Most

The foundation of confidence is competence. These are the systems and skills every adept agent must master — from MLS precision to marketing automation and AI-driven insight.

La base de la confianza es la competencia. Estos son los sistemas y habilidades que todo agente experto debe dominar — desde el uso preciso del MLS hasta la automatización del marketing y la investigación impulsada por IA.

MLS Icon MLS: Mastering the System / Dominando el MLS
  • Understand the different search types available in the MLS.
  • Conduct searches, save them as favorites, and create Property Watch cards.
  • Create customized auto-searches that email prospects ASAP, daily, weekly, monthly, or via Concierge for controlled lead flow.
  • Refine searches using all available fields, adding or deleting filters as needed.
  • Manage single-line search results efficiently with calculated data and instant access to attachments.
  • Use quick links to IMAPP, RPR, MyCondo, Realist, and other data resources.
  • Search across categories — Residential, Commercial, Rental, Land, Income, Agents, Offices.
  • Access tax and school data from IMAPP for client presentations.
  • Determine values using Matrix, IMAPP, and RPR.
  • Build and manage prospects, portals, and auto-searches.
  • Utilize map-based tools for area and polygon searches.
  • Apply the Concierge Function for curated listing delivery.
  • Creating a Confident CMA: Combine MLS, IMAPP, and RPR tools, enhancing results with AI valuation support.
  • Comprender los diferentes tipos de búsqueda disponibles en el MLS.
  • Realizar búsquedas, guardarlas como favoritas y crear tarjetas de seguimiento de propiedades.
  • Configurar búsquedas automáticas personalizadas que se envían al cliente de forma inmediata, diaria, semanal, mensual o mediante la función Conserje.
  • Refinar las búsquedas utilizando todos los campos disponibles, agregando o eliminando filtros según sea necesario.
  • Gestionar los resultados en línea única para acceder rápidamente a los datos esenciales y archivos adjuntos.
  • Usar accesos rápidos a IMAPP, RPR, MyCondo, Realist y otras fuentes de datos.
  • Buscar en distintas categorías: Residencial, Comercial, Alquiler, Terrenos, Ingresos, Agentes y Oficinas.
  • Acceder a impuestos y datos escolares desde IMAPP para presentaciones a clientes.
  • Determinar valores utilizando Matrix, IMAPP y RPR.
  • Crear y administrar clientes potenciales, portales y búsquedas automáticas.
  • Utilizar herramientas basadas en mapas para búsquedas por área o polígonos.
  • Aplicar la función Conserje para entregar listados seleccionados al cliente.
  • Crear un CMA con confianza: combinar MLS, IMAPP y RPR aplicando IA para mejorar la precisión del análisis comparativo.
Marketing Icon Marketing Applications / Aplicaciones de Marketing
  • Develop a personal marketing plan based on value and consistency.
  • Build a digital presence using the JGRES Vlogging Site and branded templates.
  • Use social media automation to share listings, events, and market updates.
  • Create video content and short reels to build trust and visibility.
  • Apply the "Event within an Event" approach to open houses and live sessions.
  • Segment audiences with KVCore / BoldTrail integrations for email and WhatsApp marketing.
  • Track engagement and adjust campaigns using analytics dashboards.
  • Ensure brand consistency across profiles and media platforms.
  • Use dynamic PDFs (reports, guides) for lead capture and education.
  • Blend storytelling and visuals to position yourself as a local expert.
  • Desarrollar un plan de marketing personal basado en valor y consistencia.
  • Construir una presencia digital utilizando el sitio de Vlogging de JGRES y plantillas personalizadas.
  • Usar la automatización en redes sociales para compartir listados, eventos y actualizaciones del mercado.
  • Crear videos y reels cortos para generar confianza y visibilidad.
  • Aplicar el método “Evento dentro del Evento” en casas abiertas y sesiones en vivo.
  • Segmentar audiencias con integraciones de KVCore / BoldTrail para marketing por correo y WhatsApp.
  • Monitorear resultados y ajustar campañas mediante paneles de análisis.
  • Garantizar la coherencia de marca en todos los perfiles y medios.
  • Usar PDFs dinámicos (reportes, guías) para captar y educar prospectos.
  • Combinar narrativas e imágenes para posicionarse como experto local.
AI Icon AI-Powered Research Tools / Herramientas de Investigación con IA
  • Use AI assistants to summarize market data and identify trends.
  • Create AI Avatars for client introductions and listing videos.
  • Automate content planning and optimize posts for engagement.
  • Generate property descriptions, scripts, and email campaigns using AI responsibly.
  • Enhance listing images and marketing materials with AI photo tools.
  • Apply RPR and IMAPP analytics for pricing and property analysis.
  • Integrate AI chat widgets on websites to answer basic buyer or seller questions.
  • Combine MLS, RPR, and AI insights to predict demand and identify opportunities.
  • Maintain authenticity and accuracy through ethical AI use.
  • Usar asistentes de IA para resumir datos del mercado e identificar tendencias.
  • Crear avatares de IA para presentaciones y videos de listados.
  • Automatizar la planificación de contenido y optimizar publicaciones para mayor interacción.
  • Generar descripciones de propiedades, guiones y campañas de correo utilizando IA de manera responsable.
  • Mejorar imágenes de listados y materiales de marketing con herramientas fotográficas de IA.
  • Aplicar análisis de RPR e IMAPP para precios y evaluaciones de propiedades.
  • Integrar chatbots de IA en sitios web para responder preguntas básicas de compradores o vendedores.
  • Combinar información de MLS, RPR e IA para anticipar demanda y detectar oportunidades.
  • Mantener autenticidad y precisión mediante el uso ético de la IA.